Competitors

In America smoothies have become a very popular beverage and snack choice, so there have been more competition in this market.  Booster Juice has different competitors depending on where the location is.

1. In Canada itself Booster Juice controls more than twice as much of the market than Jugo Juice (another Alberta based smoothie company).

2. Throughout all of North America there are a lot of competition including:

• Jamba Juice (over 500 locations)
• Smoothie King (almost 400 locations)
• Freshens
• Planet Smoothie

Booster Juice currently has around 250 locations, mostly in Canada but a few in other countries like Saudi Arabia.  Although there aren't many competitors in the smoothie markets in countries like this, it cost 10 times more to open its first store over there, than to make a new one in Canada.  All the shipping costs, creating new menus to attract to the culture, translating material, flying back and forth add up pretty fast causing the price of Booster Juices drinks to be a bit pricey.

Don't you think Booster Juice has a better chance staying in Canada, rather than taking the risks to compete in other countries?

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Bogomolny, L. (2006). Boost their juice. Canadian Business, 79(3), 56-59.