Success is on the way, one step at a time. Booster Juice started out when a couple guys realized the Canadian market really had no big smoothie companies. 300 stores later and it only took them a little more than 10 years. According to Booster Juice's National Training Manager the last couple years have opened up around 30-35 stores per year and they plan on continuing this pattern. He believes that Booster Juice offers a good quality product that you can see them making fresh right in front of you. Its a product you can eat weather your 65 years old or 5 years old, it offers such diverse target markets that leave room for innovation within the companies future. Just recently Jose Bautista a professional baseball player signed as a spokesperson offering the company huge promotion opportunities. Booster Juice is going bigger, getting smarter and definitely moving in the right direction if you ask me!
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Faire, L. (2012). Community spotlight: Booster juice's len hoang. Retrieved from http://lazyfairemagazine.blogspot.ca/2012/01/community-spotlight-booster-juices-len.html
Nice Blog, it was a fun read.
ReplyDeleteIn regards to spokespersons, are there any other spokespersons for BoosterJuice?
Just last year Booster Juice endorsed Web.com Tour golfer Richard Scott to wear the logo. Although he isn't as famous as Bautista he was chosen for his Canadian background as well as his competitive drive to his commitment to professional success!
ReplyDeleteHere take a look: http://www.marketwired.com/press-release/booster-juice-signs-endorsement-partnership-with-webcom-tour-golfer-richard-scott-1690757.htm