Target Market

Booster Juice has a clear target for their product, that being healthy, active, busy people.

Healthy:  Booster Juice offers freshly blended real fruit smoothies that can't be compared to a store bought one.  With tons of flavours and boosters to choose from you can get all your daily servings of fruits and vitamins in a single cup.

Active:  People that stay active need healthy food to keep up with their daily routines.  Booster juice offers "boosters" (an added liquid of your choice) that can give you a burst of energy to start you up, or a burst of protein at the end of your day.

Busy:  This day in age is loaded with fast food restaurants to keep the people up with their busy lives.  Instead of the hundreds of repeated heated hamburger joints, the smoothie is a fast growing competitor due to its different menu items and healthier choses that are served fast.

According to Blogger Leslie Buckler who worked at Booster Juice as an employee classified her customers as:

1. Families with young kids
2. Regulars that return regularly
3. People trying it for the first time

In a social point of view it is good to see parents moving their children away from chicken nuggets and over to a healthier choice, that's what indefinitely needs to be done for a healthier future.  However, in a business point of view the most important customers are the regulars and first timers.  

If you can run a Booster Juice, keeping your regulars satisfied while impressing the new comers it is a business destined for utmost success.

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Buckler, L. (2012, 2 8). Booster juice blogging. Retrieved from http://boosterjuiceblogging.blogspot.ca/2012/02/customers.html