Saturday 26 October 2013

History

Founded November 1999 in Sherwood Park, a nice suburban area in Edmonton, Alberta. Co-owners Dale Wishewan and Jonathan Amack have been in charge since day one.  They originally bought out two other smoothie chains to decrease competition and went off to a quick start. In the first 3 years they had created more than 75 stores, and wisely decided to "hit the brakes". Focusing more on building equity they waited for an opportunity to go outside of Canada. In 2004 Fawaz Al Hokair from Saudi Arabia (owner of many malls) made deals with Wishewan and Amack to bring Booster Juice over there. Hokair was known for bringing over franchises such as Cinnabon, Seattle's Best Coffee and La Senza. Today with hundreds of locations in Canada and a few around the Globe, it is definitely a growing business that would be great to become a part of.


 

http://www.haltonhillschamber.on.ca/news_events/golf_tournament.aspx

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Bogomolny, L. (2006, Jan). Boost their juice. Canadian Business, 79, 56-59. Retrieved from http://search.proquest.com/docview/221420767?accountid=3455

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